Roku buys demand-side ad platform dataxu for $150M
Roku is strengthening its OTT ad proposition to marketers by acquiring dataxu, a demand-side advertising platform, in a cash and stock deal valued at $150 million.
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Roku is strengthening its OTT ad proposition to marketers by acquiring dataxu, a demand-side advertising platform, in a cash and stock deal valued at $150 million.
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