The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or ...Read More

Tupperware started with items primarily used for storage of food items, so that these remained fresh. However, presently its range of products also includes an assortment of items for Food preparation, cookware and serving. The Company was started in 1946. It is a wholly owned ...Read More

When marketing on the internet there are 3 common mistakes that most all online entrepreneurs are guilty of from time to time. The mistakes we are going to discuss here today are not just unique to the typical start up entrepreneur. Even the most seasoned ...Read More

When I signed a contract for a small premium publisher to release my mystery novel, I knew that the imprint focused more on digital sales than print. The book was released in eBook and paperback years before the Kindle revolution, therefore I found it challenging ...Read More

There are various marketing tactics that a business can utilize in order to achieve success. For your auto detailing business, you have to take advantage of these strategies. You need to maximize on each, especially those that will not need you to lay all your ...Read More

If you are only just thinking of working from home and are new to the home business scene, be very wary of the scams that exist. This is especially true if you are looking to work on-line (As the Internet is the number 1 breeding ...Read More

Recently I am getting phone calls from companies that want to talk to me about strategy, usually brand strategy or product strategy, sitting in front of many people who use various terms and different terminology. I must say that I personally am a great believer ...Read More

No doubt you’ve heard this famous quote on selling before, but do you realise just how critical it is to your next radio advertising campaign?

TV ads show you what the wrapper looks like but radio is a brilliant, made for medium to sell the “sizzle”. ...Read More

WineShop At Home began in 1995 and offers a large variety of wine and wine related products in addition to a business or income opportunity for those that would like to make an income stream marketing their company or products. However, can you really make ...Read More

The statement, “If you can do it once you can do it twice if you did it on purpose” is used with some frequency in this article series on social media internet marketing as well as all over the marketing literature in one form or ...Read More