Monthly Archives: March 2017

The Importance of Branding and Marketing in Hospitality

Managers in the hospitality industry should understand marketing and branding. Hospitality marketing prepares future managers with the knowledge needed to ensure that their company, whether it is a well established hotel or a new restaurant, understands the way consumers think. This ...Read More

2 Traffic Methods For Clickbank Products You Promote

Are you currently promoting products on Clickbank, but your sales are low? Maybe your problem is a case of low traffic. Not having a lot of website traffic coming through to your site isn’t a good thing. It can cause you to wake up everyday ...Read More

Best Business Ideas for 2016

1. Social Media Consultant: If you have some time and a computer, becoming a social media consultant may be just right for you. The other prerequisites needed include being comfortable online and using social media platforms and a love for talking ...Read More

What Every Employee Should Know About Non-Compete-Non-Solicitation Contracts

A non-compete contract is an agreement signed by an employee where he or she agrees that they will not engage in certain employment within a certain geographic area for a certain period of time after they quit or are fired. Likewise, ...Read More

A 3-Part Process to Simplify Your Content Marketing (and You’ll Know Exactly What to Write)

Content Marketing is not just a weekly writing exercise. You actually need to produce something that drives traffic and conversion.

Sure, you gotta write about a topic that makes you tick. Otherwise, the lack of enthusiasm will come through loud and clear.

Yet, ...Read More

Superior Marketing Usually Trumps Superior Product

The largest selling mouthwash brand in the world is Proctor& Gamble’s Scope. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They command dominant shelf positioning in retailers large and small. There are very few households ...Read More

Does Your Website Follow "The Iron Law of Marketing?"

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give ...Read More

Cause-Related Marketing vs. Strategic Philanthropy

Six months ago, I had communication with a national corporation about their consideration to developing a corporate strategic philanthropy program. They didn’t have one at all. I kept thinking, imagine the impact this corporation could have in communities where they have a presence! WOW! It ...Read More

How Did Facebook Become So Popular?

Have You Heard Of Facebook?

By now, you are probably familiar with the popular social-networking website called Facebook.

According to Wikipedia, Facebook has more than 19 million registered users across 47,000 regional, work-related, college or high-school networks.

I Was Skeptical At First

Initially, I was ...Read More

Email Templates and Retina Ready Images

There isn’t any doubt that we have an increasing number of mobile devices which support Retina Displays. It became a web-standard now, like responsive design. Email Marketing shouldn’t be any different, your precious email campaign deserves crystal clear images as much ...Read More