Webcasting is an effective way of broadcasting content over Internet, whether audio files or video files, or both combined. This can be conducted either through “live feed” or “on-demand feed”. Irrespective of the type of solution chosen by users, it offers ...Read More
How To Succeed, And Fail, At Internet Marketing
What are the key issues which can ensure success (or failure) in the field of internet marketing?
All successful people in any walk of life have a plan. I read once that all business plans should have goals which are “SMART” – that is: “Specific, Measurable, ...Read More
8 Objectives of Experiential Marketing Campaigns For Brand Experiences
Experiential marketing is evolving and maturing. Some experiential marketing campaigns are more successful than others. That’s why it is important that best practices are clarified. And industry generated benchmarks for success are vital.
I have created experiences to help our clients meet ...Read More
The Disadvantage of Transactional Marketing – Or Why Relationship Marketing is Here to Stay
Definitions
Transactional marketing is the traditional method of selling a product or service that has been taught for years: focus on the four P’s of Product, Place, Price, and Promotion to maximize the benefit of the transaction to each party. With this ...Read More
SixDegrees – Social Networking In Its Infancy
When most of us think about online social networks, we most probably think about Facebook. Facebook is by far the most popular social networking site we have today with 500 million Facebook users.
However, Mark Zuckerberg was definitely not the first person ...Read More
Carwash Marketing and Customer Retention – Back to Basics
Creating marketing and promotions that work are a great challenge for car wash owners and operators. The fundamental problem that many car washes run into is that they will never generate the level of customer loyalty that they are hoping for unless they meet the ...Read More
Online Detective Services: Private Investigator Vs Net Detective
Is there such a think as an online private detective? A Dick Tracy of sorts for the Internet world? Can not you just see the smoke filled, dark investigation room with laptops scattered about.
If ...Read More
Application for Rapid Product Development
Rapid product development can be explained as inventing new product and services to the global market cost effectively and quickly than its major competitors by having a strategic and competitive advantage. The key aspect of the rapid product development process is ...Read More
How B2B Portals Are Useful in Promoting Your Business?
In today’s time and age, when everything is digitized and globalized, there’s no reason for your business to stay backwards. In order to take your business, a step ahead, you need to have good promotion and marketing not only for your end-users but also for ...Read More
Effective Techniques To Improve Traffic To Your Website
A successful website is one which has the capability to generate the leads. In order to generate leads, it is mandatory to have an improved ranking and visibility of the website. The improved ranking and visibility help in fetching more traffic ...Read More