Digital data and research company eMarketer estimates that Disney+ will top its sister service Hulu in subscriber numbers by 2024.

The research shows that, while Netflix is still on top with 168.9 million subscribers, Disney+, which launched in November 2019, is on track to have 72.4 million users this year.

By 2024, eMarketer estimates that the number will be 123.4 million, making up 52% of OTT viewers. With that rate of growth, Disney+ will surpass Hulu’s viewers with 123.4 million vs 115.6 million.

“Since its launch, Disney+ has been able to grow quickly by using a low price point and leveraging a vast library of content,” said Eric Haggstrom, eMarketer forecasting analyst at Insider Intelligence. “Bundled offerings with Hulu and ESPN+, as well as distribution deals with Verizon, have enabled it to grow new subscriptions quickly and reduce subscriber churn.”

The research goes on to show that in 2020, 225.4 million viewers are using a streaming service at least once a month. That number is expected to rise to 237.1 million in 2024.

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