Online presence is essence of survival in the Web 3.0. However, some flourish and some fail. Execution of right or wrong fitness marketing practices and strategy is responsible for both. Semantic marketing efforts bring positive results by offering ubiquitous online presence ...Read More
Category Archives: Cord Cutters
Social Networking Vs Face-To-Face Contact
Websites such as Facebook, MySpace, and LinkedIn has caused an important shift in the communications culture. These sites have become places where people can meet friends, potential partners, and even employers. Now, people join Facebook groups where they get updates online instead of joining local ...Read More
The Importance of Branding and Marketing in Hospitality
Managers in the hospitality industry should understand marketing and branding. Hospitality marketing prepares future managers with the knowledge needed to ensure that their company, whether it is a well established hotel or a new restaurant, understands the way consumers think. This ...Read More
2 Traffic Methods For Clickbank Products You Promote
Are you currently promoting products on Clickbank, but your sales are low? Maybe your problem is a case of low traffic. Not having a lot of website traffic coming through to your site isn’t a good thing. It can cause you to wake up everyday ...Read More
Best Business Ideas for 2016
1. Social Media Consultant: If you have some time and a computer, becoming a social media consultant may be just right for you. The other prerequisites needed include being comfortable online and using social media platforms and a love for talking ...Read More
What Every Employee Should Know About Non-Compete-Non-Solicitation Contracts
A non-compete contract is an agreement signed by an employee where he or she agrees that they will not engage in certain employment within a certain geographic area for a certain period of time after they quit or are fired. Likewise, ...Read More
A 3-Part Process to Simplify Your Content Marketing (and You’ll Know Exactly What to Write)
Content Marketing is not just a weekly writing exercise. You actually need to produce something that drives traffic and conversion.
Sure, you gotta write about a topic that makes you tick. Otherwise, the lack of enthusiasm will come through loud and clear.
Yet, ...Read More
Superior Marketing Usually Trumps Superior Product
The largest selling mouthwash brand in the world is Proctor& Gamble’s Scope. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They command dominant shelf positioning in retailers large and small. There are very few households ...Read More
Does Your Website Follow "The Iron Law of Marketing?"
Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give ...Read More
Cause-Related Marketing vs. Strategic Philanthropy
Six months ago, I had communication with a national corporation about their consideration to developing a corporate strategic philanthropy program. They didn’t have one at all. I kept thinking, imagine the impact this corporation could have in communities where they have a presence! WOW! It ...Read More