Studies have proven that advertising consistently over time can increase profitability by 30% or more. This is true because advertising helps build brand recognition that ultimately influences purchasing decisions. In our Internet driven world, a strong online presence works like a ...Read More
Category Archives: Cord Cutters
What Your Profile Picture Says About You
Your profile picture is the first impression that you give to the world and the one you choose really says a lot about you, whether you realize it or not. I’ve been spending a lot of time on social networking websites, ...Read More
Top Ten Biggest International Marketing Mistakes of All Time
1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, “It won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so the ad read: “It won’t ...Read More
The Advantages of SMS Marketing
We spend many ours a day in with our cell phone with us as oppose to in front of a computer. Many studies come out pointing that their is a exponential growth in worldwide cell phone providers. It ...Read More
2 Work at Home Online Opportunities That Cost Very Little Or No Money Out of Pocket
For the cost of a cheap date, you could you start your own online business. If you are researching work at home online opportunities, I want to give you a few ideas that cost very little or no money at all. ...Read More
Health Club Marketing is As Easy As Thanking Your Members!
Thank you notes, as part of your overall health club marketing strategy, are easily one of the best ways to get prospects to come to you. Nearly all of your competitors are missing this incredibly simple, yet rarely used form of health club marketing. Write ...Read More
6 Creative Ways to Market Yourself As an Insurance Agent
Marketing yourself as a qualified insurance agent is one of the most important components to achieving success. For an agent, success is often measured by the number of clients who make a decision to buy the products and the services that ...Read More
Tips To Succeed In A Network Marketing Business
I was thinking of making the title “How To Succeed In Business” because perhaps these tips could be applied to any business and not just in network marketing (or MLM). Business is business right? I am going to write and see ...Read More
Ask for the Moon and Get It
Tidying my bookcase recently I found an old book with loose pages that were turning brown. Obviously a book I had kept for years although I don’t remember buying it. I decided if I had kept it that long I would ...Read More
Making a Good Customer Value Proposition Better
Introduction
The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value ...Read More