The holiday spending season is gone and while retailers are crunching the numbers, so are the non-profit organizations. Businesses joining with charitable groups, as a marketing maneuver, started back in the 70’s and has grown exponentially ever since…and for good reason.
One of the first such ...Read More
The role of advertising in our free market society is to help develop products that satisfy consumer demands and to spur effective price competition. Advertising informs consumers about the availability of products, their features, and price information. Such information is vital ...Read More
Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to ...Read More
It All Began With Radio
Broadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to explore this ...Read More
How Do You Close a Consultative Sales Conversation?
I asked that question the other day on LinkedIn.com under the category of small business development.
I was looking for an exchange of ideas about sales skills. Unexpectedly, I heard from a number of consultants (not sales consultants) saying ...Read More
Logo design requires more than artistic talent to create an emblem or a brand that will capture the market’s attention. Like in any artistic field, effective logo design follows five fundamental principles that every graphic designer should know. These principles may ...Read More
Swag is a common word used to describe branded merchandise that is given away for free as a form of advertising and has some sort of creative association with your organization. It can be anything from a t-shirt to a rub ...Read More
One of the least understood but most often used marketing tools these days is social media. Thousands of businesses are joining social networks each and every day and why not.? They are low cost and can be highly effective to help ...Read More
The biggest mistake I ever made in my online marketing career cost me 1 million dollars.
How did this happen?
I squandered an asset that produces $ 60,000 in annual income. If you take that 1 million dollars ...Read More
Internet use has grown and spread during the last decade. With the fame and widespread usage of Internet this new trend in ecommerce business is spreading like wild fire and has a pivotal role in global economy. Businesses these days are ...Read More