Amobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV and converged cross-screen campaigns.
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All posts by Marketing Online Professionals
Hulu Will Likely Dethrone Sling TV as The Largest Live TV Streaming Service By The End of 2019
Recently Hulu stopped officially talking about live TV subscribers. All we could get out of Disney was a statement that Hulu was the fastest growing live TV streaming services in ...Read More
Charter, Disney could be mounting an anti-password-sharing crusade
When Charter and Disney earlier this week announced their new carriage agreement, they included news about cooperatively working against video piracy, which could mean more aggressively targeting password sharing.
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Sony is Reportedly Deprioritizing PlayStation Vue
Today Sony reached out to all of the PlayStation Vue affiliates to inform them that they have decided to “deprioritize” PlayStation Vue. This includes Sony shutting down its affiliate program ...Read More
Discovery offers up local OTT advertising inventory
Discovery Inc. will offer targeted local market streaming video media campaigns by partnering with Gamut for local market OTT inventory ad sales efforts in the U.S.
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YouTube tests members-only videos
YouTube appears to be further incentivizing paid memberships on its channels by allowing creators to offer videos that can only be accessed by members.
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Cord Cutting Today #121 – New 4K & 8K TCL Roku TVs, 5G Home Internet Rolling Out, & More
Cord Cutting Today is our daily look at some of the biggest stories happening right now in the world of cord cutting. You can find these videos posted on YouTube ...Read More
Deeper Dive—YouTube TV, Hulu could change the cord-cutting story if they wanted
A cord-cutting catastrophe struck the U.S. pay TV industry in the second quarter and took a collective 1.53 million subscribers with it. Or maybe not, but it’s hard to know for sure without data from two ...Read More
Amazon targets pay TV with new cord cutting awareness campaign
Amazon clearly has vested interest in seeing more people shift away from pay TV toward streaming video but now the company has just come right out and started promoting cord cutting.
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Roku’s 4K HDR Roku Premiere is on Sale For Just $34.99
Good news for anyone looking for a cheap 4K HDR Roku streaming player. Right now the Roku Premiere is on sale for just $34.99 down form $39.99. This is a ...Read More